In 2009, the world was taken by storm when China overtook the United States as the largest car market in the world, following it up with an unprecedented 18 million car sales the following year. The Indian market has also experienced similar growth trends with local OEMs and industrial giants introducing inexpensive sedans and other utility vehicles. This tremendous growth in the Asian market was brought about by the rising consumer affluence in these economies. But with this growth in opportunities comes a parallel growth of related problems.









