While no one can argue with the fact that the Toyota Prius is currently the #1 selling hybrid vehicle in the world, it’s been fun to watch the shift in consumer interest as it relates to all hybrid vehicles. Only a few short years ago, people doing research on hybrids were mainly looking for the Toyota Prius, followed by hybrid cars in general, with the Honda Civic hybrid a distant third.
Fast forward to 2008, and Toyota Prius is no longer the most popular hybrid “search” online, although it still ranks near the top. According to Microsoft adCenter (subscription required), the most popular hybrid vehicle search today is “Hybrid SUV”. And, since you need an account to view their monthly search statistics, here are two screenshots that show the current rankings.


